NATIONAL SANDWICH DAY

we needed to drive sales in-store and online for national sandwich day. after seeing how much engagement strange sandwich combos like tuna & bbq sauce got on social, we went all in on subway’s customization offer. we asked people to submit their own Subway creations…

…and mined the comments for user’s sandwiches, going so far as to actually create nearly 20 unique subs and “advertise” them on national sandwich day along with a discount code.

MARCH MADNESS

we took inspiration from sports hype edits and graphics to help new menu items Protein Pockets appeal to a fitness- and sports-obsessed audience…

…and highlighted March Madness as an occasion for Subway catering boxes, especially in the workplace.